It’s kind of fun to do the impossible

Hi I’m Aimee!


I am a Service Designer who enjoys working to find real insights that help innovate businesses and brands.

Having completed an MA in Digital Media Management with Hyper Island, I advanced my understanding and passion for Service Design, UX, Interaction Design and Experience Design.

Creative strategy and design thinking appeal to me, as I like to look at things from different perspectives to discover patterns and behaviours.

I believe in a customer focused human-centered approach. Above all I enjoy getting the best out of people and designing things better!

I believe…

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

— Richard Branson —


Here's a few case studies - click Load more posts below for the full experience!



Critical and analytical thinking helps me find value for brands with consumers who need trust, empowerment and value to build relationships.

  • ~ analyse company identity
  • find business goals and needs
  • explore patterns in behaviours
  • personalise drives and targets
  • provide insights & tactical guidance
  • add value


Taking existing concepts and services to inspire new innovative ideas through a myriad of creative workshops. No limits.

  • research and discover
  • ideation and brainstorming
  • trends and innovation
  • storytelling
  • thinking and rethinking


User experience, experience design and service design methodologies to provide meaningful relationships between people and brands in a collaborative, interactive and immersive world.

  • personas and journey mapping
  • prototyping
  • tangible and functional designs
  • user testing and measurability



Design  is about delivering a satisfying experience. Design thinking  is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.

— Tim Brown, IDEO —


I'd love to hear from you so feel free to get in touch below.


Back to Top