It’s kind of fun to do the impossible

Hi I’m Aimee!


I enjoy working to find real insights that help innovate businesses and brands for the better.

I have a background in film production which has made me very organised, proactive with an unwavering work ethic.

Critical thinking and design thinking comes naturally to me and I like to look at things from other peoples points of view and find patterns in things.

I believe service design and a human-centred approach.

Above all I enjoy getting the best out of people and getting things done!

I believe…

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

— Richard Branson —


Here’s a few things I’ve been working on – click LOAD MORE POSTS for the full experience!




Strategy. Ideation. Process.

Taking existing concepts and services to inspire new innovative ideas.

  • research and discover
  • ideation and brainstorming
  • trends and innovation
  • storytelling
  • thinking and rethinking

UX and service design methodologies to provide meaningful relationships between people and brands in a collaborative, interactive and immersive world.

  • personas and journey mapping
  • prototyping
  • tangible and functional designs
  • user testing and measurability
Critical and analytical thinking helps me find value for brands with consumers needing trust and empowerment to relate to them.
  • ~ analyse company identity
  • find business goals and needs
  • explore patterns in behaviours
  • personalise drives and targets
  • provide insights
  • add value
  • tactical guidance


Happy to hear from you!

+44 (0) 7545 374 756

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