It’s kind of fun to do the impossible

Hej I’m Aimee!

SERVICE & EXPERIENCE DESIGN

I am a Service Designer who enjoys working to find real insights that help innovate businesses and brands.

Having completed an MA in Digital Media Management with Hyper Island, I advanced my understanding and passion for Service Design and Experience Design.

Creative strategy and design thinking appeal to me, as I like to look at things from different perspectives to discover patterns and behaviours.

I believe in a customer focused human-centered approach. Above all I enjoy getting the best out of people and designing things better!

I believe…

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

— Richard Branson —

Portfolio

Here's a few case studies - click Load more posts below for the full experience!

THINKING

STRATEGY

Critical and analytical thinking helps me find value for brands with consumers who need trust, empowerment and value to build relationships.

  • ~ analyse company identity
  • find business goals and needs
  • explore patterns in behaviours
  • personalise drives and targets
  • provide insights & tactical guidance
  • add value

IDEATION

Taking existing concepts and services to inspire new innovative ideas through a myriad of creative workshops. No limits.

  • research and discover
  • ideation and brainstorming
  • trends and innovation
  • storytelling
  • thinking and rethinking

PROCESS

User experience, experience design and service design methodologies to provide meaningful relationships between people and brands in a collaborative, interactive and immersive world.

  • personas and journey mapping
  • prototyping
  • tangible and functional designs
  • user testing and measurability

WORKED WITH

logos

Design  is about delivering a satisfying experience. Design thinking  is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.

— Tim Brown, IDEO —

Contact

I'd love to hear from you so feel free to get in touch below.

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